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Redesign of the Broma 16 Platform
Operational period: 2024. Platform: Web and responsive version for tablets and smartphones
My role is UX/UI designer
Project goal
Разработать мобильное приложение для усиления цифрового присутствия, повышения лояльности клиентов и удобного онлайн-шопинга
About the client
Broma 16 is an independent music company that licenses rights to digital content and pays royalties to authors, performers, labels, and publishers. The service brings together over 600 rights holders worldwide and collaborates with platforms like Apple Music, YouTube, Deezer, VK, Yandex.Music, and others.
Authorization

Tasks
Process
1. Analysis and research
2. UX design
3. UI design
Analysis
During the analysis and redesign process, I studied the patterns of leading services in content licensing, fintech, and SaaS. The research helped build an updated UX and visual language for the platform while maintaining functionality.
Insights on UX patterns:
Key conclusions for the Broma16 project
Competitive analysis

Platform bottlenecks:
The service has grown, and users got confused in the menu, unable to quickly find the necessary sections.
Large tables and reports appeared overloaded, making it difficult to analyze information.
The system poorly communicated errors, and users did not understand what to do next.
New users did not immediately understand how to work with the platform; the entry process was 'cold'.
The interface was optimized only for desktop.
The old interface was assembled fragmentarily, and elements looked different.
Users complained that the interface was overloaded and 'lagged'.
Users were concerned that data might 'get lost' or not be saved.
Result

Before

After
The main result is an increase in efficiency and user trust while maintaining the functional depth of the platform.
Back
Redesign of the Broma 16 Platform
Operational period: 2024. Platform: Web and responsive version for tablets and smartphones
My role is UX/UI designer
Project goal
Разработать мобильное приложение для усиления цифрового присутствия, повышения лояльности клиентов и удобного онлайн-шопинга
About the client
Broma 16 is an independent music company that licenses rights to digital content and pays royalties to authors, performers, labels, and publishers. The service brings together over 600 rights holders worldwide and collaborates with platforms like Apple Music, YouTube, Deezer, VK, Yandex.Music, and others.
Authorization

Tasks
Process
1. Analysis and research
2. UX design
3. UI design
Analysis
During the analysis and redesign process, I studied the patterns of leading services in content licensing, fintech, and SaaS. The research helped build an updated UX and visual language for the platform while maintaining functionality.
Insights on UX patterns:
Key conclusions for the Broma16 project
Competitive analysis

Platform bottlenecks:
The service has grown, and users got confused in the menu, unable to quickly find the necessary sections.
Large tables and reports appeared overloaded, making it difficult to analyze information.
The system poorly communicated errors, and users did not understand what to do next.
New users did not immediately understand how to work with the platform; the entry process was 'cold'.
The interface was optimized only for desktop.
The old interface was assembled fragmentarily, and elements looked different.
Users complained that the interface was overloaded and 'lagged'.
Users were concerned that data might 'get lost' or not be saved.
Result

Before

After
The main result is an increase in efficiency and user trust while maintaining the functional depth of the platform.
Back
Redesign of the Broma 16 Platform
Operational period: 2024. Platform: Web and responsive version for tablets and smartphones
My role is UX/UI designer
Project goal
Redesign of the platform to improve UX, increase user trust, and speed up data handling
About the client
Broma 16 is an independent music company that licenses rights to digital content and pays royalties to authors, performers, labels, and publishers. The service brings together over 600 rights holders worldwide and collaborates with platforms like Apple Music, YouTube, Deezer, VK, Yandex.Music, and others.
Authorization

Tasks
Process
1. Analysis and research
2. UX design
3. UI design
Analysis
During the analysis and redesign process, I studied the patterns of leading services in content licensing, fintech, and SaaS. The research helped build an updated UX and visual language for the platform while maintaining functionality.
Insights on UX patterns:
Key conclusions for the Broma16 project
Competitive analysis

Platform bottlenecks:
The service has grown, and users got confused in the menu, unable to quickly find the necessary sections.
Large tables and reports appeared overloaded, making it difficult to analyze information.
The system poorly communicated errors, and users did not understand what to do next.
New users did not immediately understand how to work with the platform; the entry process was 'cold'.
The interface was optimized only for desktop.
The old interface was assembled fragmentarily, and elements looked different.
Users complained that the interface was overloaded and 'lagged'.
Users were concerned that data might 'get lost' or not be saved.
Result

Before

After
The main result is an increase in efficiency and user trust while maintaining the functional depth of the platform.